Can you talk? Then I can write…
Let’s add some word-sparkle
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Wishing you a warm holiday season... A graham cracker, a square of chocolate and a marshmallow are in your kitchen. They're calling to you. What do you do? Do you eat them? Or do you add one key ingredient to make them magical? For me, the decision is easy. I'd toast the marshmallow. Warmth is what ...
Have you ever been camping? Have you tried to start a fire, Bear Grylls style, with some wood and kindling? Hard, right? Yes. It’s seemingly impossible, and extremely time consuming. Plus, you’re bound to get hungry in the meantime. (After all, those S’mores aren’t going to toast themselves!) Even if you are Bear Grylls, a lighter is still ...
Have you seen the show, American Pickers? Mike and Frank sift through garages, barns and junkyards to find hidden treasures. This stuff is usually dusty, ignored, beat up. Often, it surprises the owners that these items even exist! By having a good eye for what’s valuable—Mike and Frank bring these hidden treasures into ...
Last night, I went to see a gig in Dublin for a band called Kill It Kid. I saw them open last year for Brandi Carlile and was drawn to their unique sound. The room was tiny. Only 20 people were there. And they were loud. Really loud. I couldn’t hear the melody. Just ...
I fly a lot (hence my previous rant about dealing with Alex). Recently, I became obsessed with flight attendants’ buns (the kinds on their heads). They were full and luxurious. What was their secret? I had to know. I researched, and discovered. It’s called a hair donut. It’s a piece of loofah-like plastic, shaped ...
Can fake Jordan dunk?
What's up, Mike? My college roommate had a life size cardboard cut-out of Michael Jordan. I’d wake up in the middle of the night and think MJ was standing in my room—until, I said, “What’s up, Mike?” and got no response. Oh yeah, he’s fake. I’d been fooled for ...
Honey, coffee and cheese: tasty or nasty?
Oh, Jamie... Via TV, Jamie Oliver told me that cheese, honey and coffee grinds are a perfect combination. For his tapas feast, he says: Lay the slices of cured meat on a board alongside the large wedge of Manchego. Drizzle a little honey over the cheese, then sprinkle over a pinch ...
Let’s talk about our feelings
On TV, girls are always asking guys to talk about their feelings. Although some may be hesitant to admit it, men have feelings too. We all do. “Feelings” are treacherous territory—but I’m a rebel—and today, I’m jumping the fence into the danger zone. Nervous about where this is ...
Would you trust this man?
Picture this: You’re walking through New York City at night. You pass a dark doorway. A man calls to you from inside. He says, “Come here. Don’t worry, you can trust me.” Do you trust him (just because he says you can)? Or do you run away like your heels are ...
Have you spoken to Alex lately?
I get it. There are billions of people flying on airplanes—and the airlines don’t have time to talk to everyone in person. But I can’t think of a better way to alienate a customer than by having animated robo-customer-service. Do they expect to trick me with this smiling, talking avatar? As much ...
Praise
“Without you, I’d still have no website!”
“I’ve been working on this website copy myself for 8 months. Figuring out what to say about my business was so hard! I finally got the copy written, but I knew it wasn’t right. It needed to enroll my customers and I did not know how to do that in writing. Deidre, you did just that! Left to my own devices, that final version would never have been as good…”
S. Kosovski
Artful Work
“An enjoyable experience all around”
“Deidre was a delight to work with. She provided exactly the writing expertise and creativity I was looking for, was extremely collaborative, and took care to be responsive to my timeline, even on quick tweaks to copy. An enjoyable experience all around, with excellent results.”
G. Margherio
Red Lemon Creative
“I’m actually excited to send people to my website now”
“Deidre created an awesome bio for me! It was professional, yet it conveyed my personality. I’m actually excited to send people to my website now. I love it!”
S. Taylor
Windermere Capital Group
“Nailed it on the first run”
“Deidre, you nailed it on the first run. My clients are thrilled and I am so impressed. Now I appreciate what a copy writer does.”
Bill Heapps
Pig Pen Studios, Inc.
“She was able to manage the project beyond my expectations”
“My client was very happy with the copywriting Deidre did. She was on-time, affordable, and gave the copy the zest it needed to attract clients and support the new web design. She understood my goals, didn’t require a lot of direction, and was able to manage the project beyond my expectations.”
M. Cassarino
Superlative Internet


