On TV, girls are always asking guys to talk about their feelings. Although some may be hesitant to admit it, men have feelings too. We all do. “Feelings” are treacherous territory—but I’m a rebel—and today, I’m jumping the fence into the danger zone. Nervous about where this is going? Is your stomach tightening? ...
Picture this: You’re walking through New York City at night. You pass a dark doorway. A man calls to you from inside. He says, “Come here. Don’t worry, you can trust me.” Do you trust him (just because he says you can)? Or do you run away like your heels are on fire? In website land, trust works ...
I get it. There are billions of people flying on airplanes—and the airlines don’t have time to talk to everyone in person. But I can’t think of a better way to alienate a customer than by having animated robo-customer-service. Do they expect to trick me with this smiling, talking avatar? As much as Robo-Alex’s cartoon face smiles ...
Designers: Don’t you hate it when you’ve created a sharp design for a client – and they insist on using sloppy copy? The designers I work with often ask, “How can I encourage clients to get professional copy written?” Although the blatant, “Please don’t ruin my great design with messy copy” could work, here are some more polite ...
Ever since I fell off the stage (into a stranger's lap) during my high school production of The Music Man, I haven’t pursued my musical inclinations. But this past September when I got married, I decided the only way I could express my true sentiments -- was through song. Yes… I was that bride (you may have seen such ...
Have you gotten pulled over lately? The siren blared -- and the blues and reds approached quickly. I squealed to a halt on the side of the road. I hadn’t realized this Hyundai go-cart was capable of reaching speeds above 35 mph. A police officer approached and said, “I was waiting for you all day.” I paused for a ...
Have you ever lost the can opener? Last week, I did. My tomato soup dreams were dashed and I settled for a sandwich. It will show up, I thought. It didn't. Today, I hit rock bottom as I pried a can of chick peas open with a carving knife, nearly losing my left pinkie finger in the ordeal. Hummus ...
Have you ever sneezed on your prospects? I was buying some shampoo at the pharmacy, and the guy behind the counter sneezed. Achoo. It was the cutest sneeze I have ever heard. I’d never seen him before, but I felt immediately endeared to him. Most people are boring sneezers, but not him. His sneeze rocked my world. The ...